The simplest way to track your baby's day.
Log feeds, sleep and nappies in seconds.
- Free to use
- No streaks or guilt
- Built for tired parents

The essentials
Everything you need at 3am. Nothing you don't.
Tend makes it quick to record the essentials, see what happened last and understand the shape of your baby's day.
Quick logging
Log the essentials in seconds
One tap for quick events, with extra detail only when you need it. Designed for one hand and half-open eyes.

Live timers
Keep tracking without reopening the app
Start a feed or sleep timer and follow it from your Lock Screen or Dynamic Island. Pause, stop or switch sides without hunting through the app. Available now on iPhone. Android support, including ongoing timer notifications, is coming soon.

Patterns and rhythm
Spot patterns without forcing a routine
See when your baby usually feeds, sleeps and needs changing. Helpful windows adapt to your baby's own patterns, offering useful guidance rather than a rigid schedule.

Calm answers when you're not sure.
Was that feed long enough? Is this sleep pattern normal? Ask a question and receive a clear answer that considers your baby's age and recent logs, with relevant NHS-referenced guidance where appropriate.
For information and reassurance only - not a diagnosis or replacement for professional medical advice.

Our philosophy
No streaks. No guilt.
Babies do not follow perfect routines, and you should never feel behind because you missed a log. The Baby Diary is here to help - not grade your parenting.
Founder story
Built during the newborn fog.
I started building Tend after becoming a first-time dad and spending too many nights trying to remember which side the last feed was on, when the last nap ended and when the last nappy change was.
I wanted something that felt simpler, easy to use and more forgiving - so I built it.
- Fraser, founder of Tend

From one tired parent to another.
Trust & privacy
Designed around what tired parents actually need.
Privacy by design
Your baby's information is treated with care and never used to sell advertising.
No streaks or scores
Use the app when it helps. There is no pressure to log everything perfectly.
Made for one hand
Quick actions and clear information designed for feeds, night wakes and busy days.
Track today. Nurture tomorrow.
Download Tend free on iPhone.
Android coming soon
Leave your email and we'll let you know the moment the Android app is ready.
No spam. Just a single launch update.
